The Lab Magazine is an international publication with a focus on fashion, film, music, photography, art and culture. It features intimate and uncensored artist-to-artist conversations, conceptual photo shoots and vibrant fashion features. Clou Studio collaborates with the Lab Media Group to provide creative direction and design for print and digital.
Sons of Vancouver, purveyors of really really small batch spirits, were looking to launch a local, independent distillery in North Vancouver. Clou Studio worked closely with them to create a new brand identity that reflected the craft and consideration of their distilling process. We also developed a packaging convention that allowed their first three spirits to feel distinct yet cohesive.
Client photo by Katie Huisman
Sue’s is a local, family-owned company that has been hand-preparing delicious jerky since ‘85. As Sue’s began to grow, they were looking for help to redefine their brand and reach a broader market. Clou Studio developed the identity, packaging, website and an integrated marketing strategy to help bring Sue’s to the main stage.
Because it’s often found in gas stations, we had to overcome jerky’s junk food stigma. We saw an opportunity to create a new culture around jerky, one that was more suited to healthy, active lifestyles. This involved rethinking the ingredients, the flavours and even the way the products were packaged. It also meant bringing Sue’s to places where jerky didn’t normally exist such as university campuses, fitness shops and events like TED.
We established a friendly, approachable tone that reflects Sue’s family values, while encouraging people to snack smart and be active. This tone was applied across all of Sue’s communications, from appetizing package descriptions, to marketing materials and social media campaigns.
We wanted Sue’s new identity to strike the right balance between craft, care and healthiness without relying too heavily on their heritage. It also had to appeal to those who pursued active lifestyles. Basically, it needed to look good with your gym bag. This would set the tone for all of Sue’s visual communications moving forward.
Earnest Ice Cream is a grassroots company with the genuine goal of making delicious ice cream using fresh, locally sourced ingredients. Clou studio, in collaboration with Assembly Digital, designed Earnest's new website & digital presence to better communicate their brand message: Earnest Ice Cream is Vancouver’s ice cream.
As one of Vancouver’s first independent fresh-pressed juice shops, Radicle offers a genuinely healthy take on juice. Clou Studio worked with Radicle to develop the brand from the ground up including the identity system, naming & voice, collateral, print & online advertising, packaging and interior layout.
In an industry dominated by franchises that serve less-than-fresh juices, we wanted to position this small local shop as being radically different. This meant taking a transparent, honest and independent approach that reflected their fresh (not frozen) perspective. It was time to #takebackjuice.
To bring an authentic voice to the brand, they first needed a name. “Radicle” not only captures their vision for doing things differently, it’s also a botany term for the first root of a plant to emerge from a seed. With a strong brand name in place, we developed names for all of their juices and smoothies. Names like Red Dawn, Knockout and Heavy D helped to give every item on the menu a distinct personality.
A bold and bright aesthetic gave the brand flexibility, function and consistency. Through simple photography of deconstructed ingredients, we showed customers exactly what was in their juice. And to differentiate the brand even further, we created custom reusable jars. These helped Radicle to reduce waste and build a loyal following while they’re at it.
#REGENERATE14 was curated by The Lab Magazine and Generator Hostels to create a one-of-a-kind interactive experience considering the concept of ‘shared spaces’ – how we live and work alongside each other. The experience spanned two days and featured art, live music, interactive installations and collaborator workshops.
Clou Studio developed #REGENERATE14 event collateral, posters and banners for print and digital.
Artwork by Clou Studio & Darya Kosilova
CLOU Studio Inc was commissioned to develop and design The Cheaper Show’s 10th year anniversary commemorative book. Published by Hemlock Printers, the book features a plethora of work and literature from international artists and writers.
Mike Lerner is a New York based photographer of musicians, life and style. His clients include Def Jam, Herschel, Jaguar and Justin Bieber. Clou studio designed and developed a self-published book highlighting some of his key works.
To commemorate the 10th anniversary of wings+horns, Vancouver-based leather craftsman Ken Diamond created two custom interpretations of his signature handmade moccasins. Clou Studio developed a short video to tell the story behind the collaboration.
Directed by CLOU Studio Inc, in collaboration with Shea Pollard & Ola Cholewa
Edited by David Ferino
Black & Yellow is a year round project space. Its mandate is to research and exhibit emerging artists producing innovative and challenging work. The gallery is not limited to any particular media or disciplines and instead encourages diversity from show to show. Clou Studio developed the brand and all show collateral for Black & Yellow.
Skot’s iconic silk Partyskirts are sold online and at boutiques across North America. Clou Studio created fashion-forward branding and collateral for Skot and the Partyskirts brand.
Anita Sikma’s is a custom jewelry designer with a diverse range of influences. Each of her designs are handcrafted and no two pieces are alike. Clou Studio developed a brand identity and website that supported the uniqueness and precision of her remarkable work.
Photos by Michelle Ford
Headwater is a westcoast alternative folk band from Vancouver, BC Canada. Clou Studio developed the brand identity, band photography, album design, tour merch & website for their 2012 album release "Push".
Music video directed by Clou Studio
Filmed by Shea Pollard & Ola Cholewa
Edited by Jocelyne Chaput
Album design for LA based folk musician Eddie Berman and 2013 EP release "Blood & Rust".